Our competitive strengths are as follows:

1. One of the largest and fastest growing players in the attractive Malaysian dairy industry
   We are the largest integrated producer of dairy products made from fresh milk in Malaysia as at 2020, according to Frost & Sullivan, and we have a strong market position and growth track record across our product categories.
2. Attractive and diversified portfolio of proprietary brands built on a fresh milk proposition and supported by culture of innovation
   Our brands are well-established names with broad recognition among local consumers, particularly due to our commitment to deliver fresh-milk-based products and to innovate to meet changing consumer tastes and preferences.
3. Vertically integrated "grass-to-glass" model providing operational and financial benefits
   We have a presence across the upstream, midstream and downstream segments of the dairy industry, which we leverage on for our expansion and growth.
4. Strong competitive advantage through gene bank ownership and notable farm management and animal husbandry practices
   As at December 2021, we own one of the largest remaining gene banks of the original AFS cattle globally, according to Frost & Sullivan, which coupled with our animal husbandry practices help us generate and maintain high yields and high-quality milk from our dairy cows.
5. Extensive market penetration through multi-channel distribution network
   Our multi-channel distribution network covers all the states and key cities in Malaysia, allowing us to deliver our products to a broad range of customers in Malaysia and offering multiple routes to market for further penetration and growth.
6. Strong and experienced management team with significant emphasis on ESG initiatives
   Our founder-led key senior management team have in aggregate over 33 years of experience in the dairy industry, and a track record of delivering organic and inorganic growth whilst placing importance on sustainable, socio-economic development and environmental goals.