BUILDING VALUE AT OUR CORE SEC 5 72 CONSUMER PRODUCTS & INTEGRATED FARMING As part of FGV’s strategic plan to deliver sustainable food and agricultural products on a global scale, we have harnessed FGV’s core capabilities within the agribusiness segment and extended our strength across the food value chain. We are focusing on developing high-value products and capitalising on synergies within the Group. In alignment with our strategic vision, we have focused our efforts on two key areas: Consumer Products and Integrated Farming. Within these domains, we have honed in on three primary segments: FMCG, Fresh Produce, and Industrial Products. Despite our existing product lineup, we recognise the vast potential for growth and the opportunity to better meet consumer needs. Our endeavours align with national objectives, supporting the country’s National Agrofood Policy 2.0 (NAP 2.0) and aiming to increase self-sufficiency rates for selected food items. Over the past year, we capitalised on the strengths of our leading brands, including Saji, Bright Cow, Ladang’57, Seri Pelangi and ALMA, to broaden our product offerings and strengthen our market presence. This strategic focus not only ensures FGV’s sustained growth but also enhances the agribusiness value chain, providing local communities with opportunities to participate in the food supply chain. Furthermore, we are committed to improving profitability through the adoption of circular economy practices within our operations. This approach allows us to maximise resource efficiency and sustainability, adding value for our stakeholders and contributing positively to the broader agribusiness ecosystem. Introducing the full range of FGV’s products that cater to every need and taste, ensuring quality, and satisfaction for all. GROUP BUSINESS REVIEW
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