The Consumer Products Division is committed to strengthening its market presence while expanding both locally and internationally. Through Delima Oil Products Sdn Bhd (DOPSB), it utilises innovation, market insights, and a robust distribution network to remain competitive. SAJI, the flagship halal-certified brand, is a trusted culinary companion in Malaysian cuisine, offering a wide range of products to meet consumer needs. Supporting brands such as SERI PELANGI, ADELA, and PREMEO cater to different tastes and affordability levels. Beyond the retail space, the division provides industrial solutions locally and internationally, with a presence across MENA and ASEAN countries. FGV offers quality consumer products, making it a trusted culinary companion for households and industries. CONSUMER PRODUCTS Business Review: Consumer Products Division WHO ARE WE AND WHAT WE DO BUSINESS ENVIRONMENT In 2024, FGV’s consumer products segment navigated a challenging landscape shaped by fluctuating raw material costs, evolving consumer preferences, and intensified competition. High CPO prices, coupled with government-imposed price controls on refined cooking oil, limited pricing flexibility in the local market. Consumers increasingly sought high-quality yet affordable products, with a growing preference for locally and sustainably sourced goods. To stay competitive, we enhanced our product positioning and marketing strategies while reinforcing our role in the circular economy. Through initiatives such as SAJI Seikhlas Hati (SSH), we expanded our social impact efforts by providing sustainable, longterm community support. At the same time, evolving ESG and regulatory requirements continued to shape our approach to sourcing, packaging, and compliance. Despite market challenges, the segment holds promising growth opportunities. Rising demand in ASEAN and MENA markets, driven by population growth and shifting consumption patterns, creates potential for expansion. The rapid growth of e-commerce and digitalisation is also transforming consumer engagement, highlighting the need for a stronger online presence and end-to-end fulfilment solutions. By prioritising sustainability, innovation, and strategic market expansion, we are well-positioned to enhance our brand presence and drive long-term growth in an dynamic consumer landscape. KEY FOCUS AREAS Market Penetration Expanding domestic and regional presence across ASEAN, with a focus on key markets such as Vietnam, Cambodia, and Indonesia. Product Innovation Introducing new stock keeping units (SKU) under the SAJI, SERI PELANGI, and PREMEO brands to meet consumer needs throughout the entire meal preparation journey. 112 FGV Holdings Berhad | Annual Integrated Report 2024
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