OUTLOOK AND PROSPECTS The factors shaping the 2024 business environment continue to influence the agriculture and food sectors in 2025. Rising demand for locally sourced, high-quality produce, and sustainable farming practices presents growth opportunities in the agrifood industry. To remain competitive, the segment is focusing on expanding its market presence, optimising operations, and enhancing product offerings. Plans include increasing Bright Cow’s footprint, scaling up Cavendish banana and rock melon exports, and driving innovation in animal feed with Black Soldier Fly-based proteins, targeting doubledigit market share growth. Strengthening supply chain resilience through improved logistics, automation, and strategic partnerships will also be key. Sustainability remains a priority, with initiatives such as MyGAP certification for Chuping Agro Valley, repurposing agricultural by-products, and adopting eco-friendly packaging. As competition from regional markets intensifies, differentiation through quality, efficiency, and innovation will be essential to reinforcing FGV’s position in the ASEAN and MENA markets. FGV’s dairy business strengthens the local supply chain, empowers farmers, and nurtures a resilient food ecosystem. 117 Sec 05 DRIVING VALUE THROUGH BUSINESS GROWTH (BUSINESS REVIEW)
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