Economic Growth Business Development and Product Quality With the growing demand for sustainable and ethically sourced products, we focus on optimising land use and embracing innovative technologies to meet market needs effectively. This strategy not only strengthens our competitiveness but also builds a resilient business that benefits both the environment and the communities we serve. WHY IS IT IMPORTANT? We focus on midstream and post-harvest processes to optimise resources, ensure efficiency, and meet market demands. By empowering our farmers for the upstream planting and shifting our focus to these processes, we can streamline the whole value chain operations and consistently deliver high-quality products while enhancing our market competitiveness and traceability. Central to this strategy is FGV Chuping Agro Valley (FCAV), where we plan to focus on high-impact and sustainable projects. A portion is dedicated to premium produce such as watermelon, MD2 pineapple, and passion fruit, serving both domestic and export markets. The remaining land supports grain corn, fodder corn, and animal feed production, diversifying our revenue streams and enhancing the integrated farming ecosystem. WHAT IS OUR APPROACH? WHAT VALUE WAS CREATED IN 2024? In 2024, FGV Integrated Farming (FGVIF) launched several new initiatives and continued to strengthen existing programmes, aligning with our commitment to enhance business development efforts and improve product quality. Expanding High-Value Crop Contract Farming Programme (FGV Agro Rangers) To strengthen our presence in both domestic and export markets, we focused on expanding high-value crop cultivation in 2024. Highlights: • Introduced diversified crop cultivation on 1,240 Ha of land, including watermelon, MD2 pineapple, banana, papaya, rock melon, and passion fruit. • Empowering farmers for the upstream planting in collaboration with strategic stakeholders such as the Ministry of Agriculture and Food Security, the Northern Corridor Implementation Authority (NCIA) and Agrobank. Leveraging Product Innovation In response to evolving consumer preferences, we introduced several innovative products and improved existing offerings to enhance market competitiveness and product quality. Highlights: • Launched a new calf starter feed with 20% protein content, designed to meet the increasing demand for high-performance animal feed in the dairy and livestock sectors. • Introduced SAJI Basmathi and Super Import White Rice to strengthen our presence in the premium rice segment. Sustainability Integration and Stakeholder Engagement In 2024, we enhanced our sustainability certifications and collaborative efforts with our contract farmers. Highlights: • Ensured 100% MyGAP certification for all contract farmers, with a push towards GlobalG.A.P. certification for international competitiveness. Technological Advancements for Operational Efficiency We invested in technological advancements to continuously aim for better resource management, crop monitoring and supply chain traceability. Highlights: • Integrated IoT-based monitoring and drone technology for precision agriculture, improving resource allocation and field management. • Strengthened post-harvest processes, including grading, packaging, and storage, to preserve product quality and meet market requirements. We are committed to scaling our operations by optimising operational efficiency, expanding contract farming partnerships, and investing in technological advancements in order to achieve our vision of becoming a business that successfully integrates both environmental stewardship and profitability. We believe that engaging with customers will enable us to refine our product offerings and ensure sustainability compliance, benefiting the Group and the broader economy. WHAT IS OUR OUTLOOK? 124 FGV Holdings Berhad | Annual Integrated Report 2024
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