CHALLENGES AND MITIGATION CHALLENGES MITIGATION ACTIONS RESULTS • Decline in national seed demand impacting the market share of Yangambi ML161 seeds. • Strengthened market positioning through targeted campaigns highlighting sustainability and high-yield traits benefits. • Launched Yangambi Platinum, a new high-yielding clonal planting materials. • Increased seed market share to 41%, from 39.4% in 2023. • Expanded market reach by enhancing distributions channels through strategic partnership and strengthening marketing via social media, webinars, and agronomist-led support. • Loss of key contracts impacting overall rat bait sales. • Opened new Agrishoppe outlets in key states. • Installed four billboards at strategic locations. • Appointed eight new distributors and reinforced trust with key industry players for rat bait business. OUTLOOK AND PROSPECTS Looking ahead, our R&D segment remains focused on innovation, market expansion, and technology adoption to drive long-term growth. We continue to enhance our product portfolio with advanced fertilisers and improved planting materials for greater resilience and productivity while strengthening our presence in key markets such as India, the Philippines, Thailand, Africa, and Indonesia. Beyond oil palm, we are diversifying into non-oil palm products to unlock new revenue streams and cater to broader agricultural needs. Strategic collaborations with industry experts, including Malaysian Palm Oil Board (MPOB), alongside research initiatives, will support this expansion by ensuring a steady supply of high-quality seeds and innovative solutions across various crop sectors. At the same time, we are advancing sustainable and smart agriculture solutions by integrating precision farming, automation, and digital tools like FGV Geotagger and IoT tracking to enhance estate management. As part of this, we are developing and implementing automation and digitalisation across estates and mills in Pahang under the Smart Plantation Model, which will serve as the benchmark for all estates and mills. Additionally, we are exploring opportunities in pest management and customised agricultural solutions to meet evolving industry demands. With advanced technologies, we focus on innovation and maintain sustainable growth. 87 Sec 05 DRIVING VALUE THROUGH BUSINESS GROWTH (BUSINESS REVIEW)
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