We engage with the media to enhance FGV’s presence and market awareness, reaching a broader audience and strengthening brand recognition. The media also serves as a key channel for disseminating important information, particularly in crisis management, allowing us to address concerns, clarify issues, and protect the company’s reputation. • C ollaborate on media initiatives to shape positive narratives and industry leadership. • S trengthen crisis communication strategies to maintain public trust. • E nhance proactive engagement with media to promote corporate transparency and credibility. • R eputation risks arising from media misinterpretation of FGV’s actions. • C risis management challenges in handling negative publicity and stakeholder concerns. • Regulatory scrutiny and potential investigations triggered by media attention. • Access to timely and accurate information on FGV’s operations, achievements, and initiatives. • Opportunities for exclusive interviews and coverage to enhance media content. • Regular updates on corporate social responsibility (CSR) initiatives, sustainability efforts, and community engagement. • Collaboration on special events, including product launches and corporate announcements. • I ncreased brand visibility and public awareness through strategic media coverage. • Strengthened reputation through the promotion of achievements, sustainability efforts, and thought leadership. • Improved media relationships through favourable press coverage and industry recognition. • Enhanced credibility and trust through transparent and consistent communication with stakeholders. Why We Engage Key Concerns Raised Opportunities Value Created for Stakeholders Value for FGV Risks Channel & Frequency of Engagement Responses • Company website and social media updates • Company events and activities such as gatherings • Media press releases • External surveys and feedback • Meetings, engagements, and media briefings AR AR Q Q Y • Lack of transparent and timely updates on operations and industry trends, impacting stakeholder trust. • Challenges in meeting global and regulatory compliance across sustainability pillars. • Risk of misinformation leading to public misperception and reputational damage. • P rovide transparent and timely updates on operations and industry trends to strengthen stakeholder trust. • Ensure proactive compliance with global and regulatory requirements across sustainability pillars. • Monitor and address misinformation to prevent public misperception and reputational damage. Media Capitals: Material Matters: SDGs: BD DI TD Stakeholder Engagement & Value Creation 46 FGV Holdings Berhad | Annual Integrated Report 2024
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